Fugacar is a product of Janssen – a branch of Johnson & Johnson Corporation. The brand has been sticked with their image and an iconic TVC for more than 10 years (childhood time, we guess you guys all know it). Now they want to have something different with a fresh new 3D look.

The original brief was a 30s TV Commercial in 3D animated form emphasizing on the effective deworm method of Fugacar. We however think that in order to create a big buzz as the client want, a single 30s TVC might not enough. With the developing of social media nowadays, viral clip seems to be another good choice not only to approach new but also to maintain the connection with loyal consumers. For that reason, a viral series – The Scream – was proposed along with the intended 30s TVC.

We create two world with different mood and tone. The family world which is warm and colorful to emphasize the happiness and gathering. On the other hand, the world of worms is cover with a shade of red which mimic the inside body tone.

We try to stay as close as possible to the 2D design that Fugacar has been using in their recent promotion materials. Colory also input our 3D vision to modernize the characters and make them look good in 3D environment.

While the family characters are already designed in 2D, 4 worm characters are completely none. That’s why Colory has to work from scratch. At the beginning, we are so excited with those characters. And we know we will focus on them in the viral series. There are a lot of versions have been designed. We finally come up with the one that we and our client both love most.

The idea for Viral Series – The Scream – come from the secondary message that client want to deliver to their consumers: “Deworm twice a year on January 6th and June 1st”. We immediately think about the doomsday that every worm will be scared of. Obviously, nothing is better to express scare than a scream so a series of viral ideas is created around the Worms’ scream.

Each Viral Clip is set at a different location and the worms has their unique costumes to fit the situation.

CLIENTJANSSEN-CILAG

 

BRANDJOHNSON & JOHNSON – FUGACAR

 

CREATIVE / PRODUCTIONCOLORY ANIMATION

CREATIVE DIRECTORDOAN TRAN ANH TUAN (TVC)TUNG PHAM (VIRAL)

 

DIRECTORDOAN TRAN ANH TUAN

 

PRODUCERCHI PHAN

HEAD OF COMMUNICATIONS TU DOAN

 

ART DIRECTORTUNG PHAM

 

CONCEPT ARTISTBAO HOANG

 

LIGHTING DIRECTORTHANH NGUYEN

 

ANIMATION LEADTON TUAN BAO LONG

 

CG MODEL LEADNGUYEN HOANG HANH DUNG

 

VFXSANG NGUYENPHUONG TRINH

 

ANIMATORSHUNG LEXAN SANTHUAN TRAN

 

MODELLERSTAM PHAMHIEN HAPHONG THAI