Our client Carrie Junior is a kiddy shampoo brand. Talking about grabbing kids attention, there’s nothing much better than cartoon. This is why Carrie Junior decide to use a 30-second animated viral video for their campaign this time.

In our very first client meeting, Carrie Junior team do explain their idea of a little monster. After that, we try to turn the idea into an interesting screenplay and successfully win our client’s heart. Little Monster is then official idea for the advertising video. Sometimes, to win someone’s heart, all you do is use all of your effort, so that you will be in your best confidence and be more persuasive.

The main characters? Let’s find out! There are two main characters: little boy named Bu and Elephant the mascot. And sure how can we forget our two lovely extras: Squirrel and Turtle.

 Character designs for Bu by Le Huu Dat

Because Elephant is the main character as well as the brand’s mascot, we pay more attention to this character and eventually get this final look after quite a few rounds of revision.