Carrie Junior – Little Monster

Carrie Junior is a brand of shampoo and shower gel for kids above 2 years old. Because it’s for kids, and cartoon is a good way to get their attention, client decided to use a 30-second animated viral video for their campaign this time.

In Colory’s very first meeting with client, they explained to us their idea about a little monster. After that, we tried to turn the idea into an interesting screenplay and successfully won our client’s heart, so they decided to use that idea for the video.

There are two main characters: little boy called Bu and Elephant the mascot, two extra characters: Squirrel and Turtle.

 


Bu Character designs for Bu by Le Huu Dat

 

 

Because Elephant is the main character as well as the brand’s mascot, we paid a lot more attention to this character and eventually got this final look after quite a few rounds of revision.

 

 

CJ_preview_181203_02_lite

Final look of the two main characters

 

 

 

One factor that we spent so much time and effort on is the environment, as it needs to give audiences a fresh feeling. Speaking of “fresh feeling”, you can see water in almost every scene: the lake, the waterfall, the shower scene, the flow of shower gel,…. Another noticeable element is the jungle in the beginning of the film, which helps express the product’s “nature” feature. Besides, there are also other effects such as: fruits that go with the flow of shower gel to show the naturality of this product, mud, bubbles,…

 

Of course, we cannot complete this project without the help from our friends from Vietnam.
Client . Wipro Unza Vietnam
Production Colory Animation
Script writer & Director Doan Tran Anh Tuan
Producer Doan Thuc Anh
Concept Art &
Storyboard
Le Huu Dat

 

CG Director Nguyen Hoa Thanh
CG Lead Pham Chi Tem
CG Team Huynh Dan Khoa

Vu Van Toan

Animators Xan San

Nguyen Thi Lan Anh

Nguyen Thi Kim Thuan

 

System admin &
Engineer
Phan Hong Ngoc Chi
Diep Quoc Huy