Carrie Junior is a brand of shampoo and shower gel for kids above 2 years old. Because it’s for kids, and cartoon is a good way to get their attention, client decided to use a 30-second animated viral video for their campaign this time.
In Colory’s very first meeting with client, they explained to us their idea about a little monster. After that, we tried to turn the idea into an interesting screenplay and successfully won our client’s heart, so they decided to use that idea for the video.
There are two main characters: little boy called Bu and Elephant the mascot, two extra characters: Squirrel and Turtle.
Because Elephant is the main character as well as the brand’s mascot, we paid a lot more attention to this character and eventually got this final look after quite a few rounds of revision.
Final look of the two main characters
One factor that we spent so much time and effort on is the environment, as it needs to give audiences a fresh feeling. Speaking of “fresh feeling”, you can see water in almost every scene: the lake, the waterfall, the shower scene, the flow of shower gel,…. Another noticeable element is the jungle in the beginning of the film, which helps express the product’s “nature” feature. Besides, there are also other effects such as: fruits that go with the flow of shower gel to show the naturality of this product, mud, bubbles,…
|Client||.||Wipro Unza Vietnam|
|Script writer & Director||Doan Tran Anh Tuan|
|Producer||Doan Thuc Anh|
|Concept Art &
|Le Huu Dat
|CG Director||Nguyen Hoa Thanh|
|CG Lead||Pham Chi Tem|
|CG Team||Huynh Dan Khoa
Vu Van Toan
Nguyen Thi Lan Anh
Nguyen Thi Kim Thuan
|System admin &
|Phan Hong Ngoc Chi
Diep Quoc Huy