We are delighted to showcase one of our latest creations—a 30-second video tailored for our client, B’fast, promoting their new product—a range of nut-based milk, boasting the nutrition and freshness of chestnuts, macadamias, and almonds.
 
 
The character redesign process poses a unique challenge for the design team, as they aim to maintain the essence of the original character based on customer preferences while infusing a sense of dynamism and youthfulness. This demands finesse and creativity to craft a new version that accurately reflects the core attributes of the original character while preserving a modern and innovative touch. The team’s task extends beyond mere cosmetic updates; they must also pay attention to elements such as personality, gestures, and style to create a character that is not only visually appealing but also understands and reflects the genuine desires of the customer. This undertaking is not solely a creative endeavor but a clever amalgamation of artistic skills and profound understanding of the target audience.
 
 

Early Concept Art

 
 

Wip character Design

 
 

2D Character Concept

 
 
Immersing viewers in a world of full 3D animation, every frame was handled with care. The characters, adorned with fur, were brought to life through intricate animation and simulation techniques.
 
 

Character With Fur Wip

 
 

Character With Fur

 
 
One of the video’s show-stopping moments features the hero suit transformation—a scene animated with painstaking detail. Our animator moved each piece of the model without relying on controllers, achieving a fluid and captivating transformation that captivates the audience.
 
 

Transformation

 
 
The milk flow underwent rounds of simulation to perfect the fluidity, resulting in a mesmerising portrayal of the product’s smooth and refreshing qualities.
 
 

Milk Flow Concept

 
 

 
 

Milk Flow Breakdown

 
 
The set design took weeks of dedicated effort, with special attention lavished on the crystal nut. Each crack on its surface was meticulously sculpted, and the look development process spanned days to achieve a crystalline appearance that emanates a radiant glow from within.
 
 

2D Set Keyframe

 
 

3D set Wip

 
 

3D scene

 
 

BlackHole Breakdown

 
 
As viewers immerse themselves in this delectable journey, B’fast stands as a beacon of innovation, inviting all to savour the richness of their nut-based milk—one frame at a time.
 
 

 
 

Client Creative Agency Production		B’Fast Masan Colory Animation Colory Animation
Director Producer Concept Art CG Director CG Team CG Rigging Artist Animators VFX and Compositor Artist Voice Talent & Recording Engineer HR manager		Đoàn Trần Anh Tuấn Đoàn Thục Anh Silly Potato Nguyễn Hữu Nghĩa Thanh Nguyễn Huỳnh Thế Cường Khang Phạm Bích Ngọc Thưởng Hồng Nhi Nguyễn Nam Duy Ngọc Ánh Nguyễn Thái Huy Nguyễn Chi Thanh Thảo Tiến Trần Tiến Phương Studio Diep Quoc Huy Chi Phan