Anh Tễu studio’s logo introduction

 

The story of making of Anh Tễu studio’s logo introduction

 

Anh Tễu Studio, production studio of Tiec trang mau the movie, wanted to present their logo in a vivid and different way, and Colory was entrusted with this task.
 
This is one of the projects that Colory especially enjoys the working process, because Anh Tễu studio has trusted and given us full creative control over the work. So our director and artists had the opportunity to freely play with their ideas, to the unlimited creativity.
 
But creative freedom meant that we had to judge the quality of our own product, and that was really difficult.
 
Curious about how we made this product? Let’s follow along.
 

Chapter 1: Anh Tễu character concept

 

The first challenge was to create the 3D character of the logo: Anh Tễu. Anh Tễu is a popular character in water puppet shows, a special traditional theatrical art form of Vietnam, who has a very unique look. Our concept artist had to make this character’s image close to today’s audience, but still recognizable as Anh Tễu.
 

Anh Tễu concept art

 
Besides, Anh Tễu was modeled in detail to have the rustic feeling of a craftsmanship product, to look like he was carved.
 

Anh Tễu model

 

Along with the character creation, the animatic of the intro video also gradually formed.
 

 

Chapter 2: Supporting characters from scanning to modeling

 

The supporting characters in the video are mostly created based on real-life water puppet models by scanning the specimen itself.

We initially thought that scanning the actual sample would save us time, but no, the scanner could not accurately recognize details of the sample due to the influence of colors. Then we have an idea to solve this problem, which is to temporarily color the specimen. It will become monochrome, make the scanning process easier and the image after scanning more accurate.
 

Scanning process

 

Chapter 3: Water challenge

 

Anh Tễu is a water puppet character; without water, he will lose his typical performing environment. So, we have another big challenge: make the water look the most realistic.
 
First, our FX artist did some research about watercolor in the puppet lake, then created the water step by step on Blender software. He has carefully calculated how the water splashes, combined with lighting effects and other factors to make the scene so lively.
 

Water-making improvement

 

Chapter 4: Animation as water puppet movement

 

Last but not least, was to animate Anh Tễu’s movements. His movements must have a certain amount of recoil like water puppets in real life, but still flexible for his smooth actions.
 

Colory’s director guiding for artists

 

Anh Tễu Studio’s logo introduction video is really one of the works that Colory’s team is so proud to make. Thank you Anh Tễu Studio for providing us this special opportunity, and thank you to Colory’s artists for all their hard work on the project.
 

Creative Director Production		Phan Gia Nhat Linh Doan Tran Anh Tuan Nguyen Hoa Thanh
Producer Concept Art Animators Engineer HR manager CG Team		Doan Thuc Anh Silly Potato Nguyen Ngoc Anh Diep Quoc Huy Phan Hong Ngoc Chi Pham Chi Tem Dat Van